Courses

A short shelf, taught in depth

Every programme starts from a content surface inside an app — not from a generic product funnel. You will instrument interaction, argue about evidence, and write reports an editor can contradict.

Team reviewing notes around a table

Flagship · 8 weeks

Interaction Trace

Map content engagement with a defensible taxonomy, mixed-signal reading, and a sampling plan for high-volume feeds.

Course detail

Close-up of a monitor with data visualisations

4 weeks · remote labs

Session Replay Literacy

Learn when a replay is evidence and when it is theatre. Students build a review ritual that protects privacy and still finds broken chapter players.

Wall of printed charts and annotations

Workshop series

Event Taxonomy Design

Name objects, actions, and properties so a newsroom app and a learning app can share a warehouse without sharing confusion.

Person working on a laptop in a bright room

6 weeks

Funnel Diagnostics for Content Apps

Drop-off is not always a UX failure. This track separates reader intent from player bugs and from alerts that simply arrived at the wrong hour.

Hands planning on paper beside a notebook

Intensive · 3 days

Heatmap Interpretation for Editorial Products

Heatmaps lie politely. We teach overlay reading for article templates, paywalls, and audio mini-players without treating colour as proof.